Brand Elevated

This book design was based on Walter Benjamin’s text from “The Work of Art in the Age of Mechanical Reproduction.” I had to manage text and illustrations by creating a grid system for the separate pages of the book form. The focus of the book is conceptually based on product reproduction as it relates to cult and exhibition value in the Michael Jordan Brand sneaker culture. The book form is designed in a flag book style to create visual interest, highlighting key events in Michael Jordan’s life that inspired each design of his sneakers.